Apple tops PC,DMP and mobile phone customer satisfaction in Japan
Gfk marketing service has released the result of the research in customer satisfaction.
Gfk marketing service Japan Ltd.'s annual customer satisfaction index came out today, and in the PC and music player and most importantly in the phone categories Apple came out on top.
The survey run between Jan. 2008 and December 2008. The score are based on four elements: customer satisfaction immediately after the purchase, design, ease of use and price performance.
Here are the results, the number within () is the name of the manufacturer and the score out of 100:
- Digital Music Player
- iPod shuffle 2GB 2008 (Apple /71.7)
- iPod touch 32GB2008 (Apple /70.9)
- iPod touch 32GB/Apple (Apple/ 70.2)
- NW-S736F (SONY /69.3)
- iPod nano 8GB2008 (Apple /68.7)
- Desktop PCs
- iMac MB323J/A (Apple /81.1)
- iMac MB324J/A (Apple / 78.3)
- PC-VN750RG6 (NEC / 70.8)
- FMVFA50 (Fujitsu / 65.5)
- FMVCEA509 (Fujitsu / 64.9)
- Note PCs
- MacBook Air MB003J/A (Apple / 82.0)
- MacBook MB403J/A (Apple / 74.9)
- PATX66GLP (Toshiba / 67.6)
- FMVNFB70 (Fujitsu / 67.1)
- PC-LL750MG (NEC / 66.0)
- mobile phones
- iPhone 3G 16GB (Apple / 73.7)
- SO906I (Sony Ericsson / 66.6)
- W61CA (CASIO /65.2)
- W61SH (SHARP / 64.3)
- 923SH (SHARP / 63.3)
- Digital Compact Camera
- DSC-W300 (SONY / 73.6)
- IXY DIGITAL 20 IS (CANON / 70.7)
- DSC-T300 (SONY / 69.7)
- DSC-T700 (SONY / 69.2)
- μ1020 (Olympus / 69.1)
- Digital SLR Camera
- D90 (Nikon / 77.9)
- E-520 (Olympus / 76.1)
- DSLR-A200 (SONY / 73.0)
- D60 (Nikon / 68.6)
- EOS KISS X2 (CANON / 68.5)
- GfK Marketing Services Japan / transcribed for web by 'nobilog returns'
