Apple tops PC,DMP and mobile phone customer satisfaction in Japan

Apple tops in customer satisfaction ranking in Japan

Gfk marketing service has released the result of the  research in customer satisfaction.

Gfk marketing service Japan Ltd.'s annual customer satisfaction index came out today, and in the PC and music player and most importantly in the phone categories Apple came out on top.

The survey run between Jan. 2008 and December 2008. The score are based on four elements: customer satisfaction immediately after the purchase, design, ease of use and price performance.

Here are the results, the number within () is the name of the manufacturer and the score out of 100:

  • Digital Music Player
    1.  iPod shuffle 2GB 2008 (Apple /71.7)
    2.  iPod touch 32GB2008 (Apple /70.9)
    3.  iPod touch 32GB/Apple (Apple/ 70.2)
    4. NW-S736F (SONY /69.3)
    5. iPod nano 8GB2008 (Apple /68.7)   
  • Desktop PCs 
    1.  iMac MB323J/A (Apple /81.1) 
    2. iMac MB324J/A (Apple / 78.3) 
    3. PC-VN750RG6 (NEC / 70.8) 
    4. FMVFA50 (Fujitsu / 65.5) 
    5. FMVCEA509 (Fujitsu / 64.9) 
  • Note PCs 
    1.  MacBook Air MB003J/A (Apple / 82.0) 
    2.  MacBook MB403J/A (Apple / 74.9)
    3. PATX66GLP (Toshiba / 67.6) 
    4. FMVNFB70 (Fujitsu / 67.1) 
    5. PC-LL750MG (NEC / 66.0) 
  • mobile phones 
    1.  iPhone 3G 16GB (Apple / 73.7) 
    2. SO906I (Sony Ericsson / 66.6) 
    3. W61CA (CASIO /65.2) 
    4. W61SH (SHARP / 64.3) 
    5. 923SH (SHARP / 63.3) 
  • Digital Compact Camera 
    1.  DSC-W300 (SONY / 73.6) 
    2. IXY DIGITAL 20 IS (CANON / 70.7) 
    3. DSC-T300 (SONY / 69.7) 
    4. DSC-T700 (SONY / 69.2) 
    5. μ1020 (Olympus / 69.1) 
  • Digital SLR Camera  
    1.  D90 (Nikon / 77.9) 
    2. E-520 (Olympus / 76.1) 
    3. DSLR-A200 (SONY / 73.0) 
    4.   D60 (Nikon / 68.6)
    5. EOS KISS X2 (CANON / 68.5) 
  • GfK Marketing Services Japan / transcribed for web by 'nobilog returns'

投稿者名 Nobuyuki Hayashi 林信行 投稿日時 2009年06月02日 | Permalink

the secrets of MacBook Air

ITmedia, one of the most popular news site in Japan reveals some secret of MacBook Air (reported by me ;-) )

ITmedia: the secret of MacBook Air (the text is in Japanese, but pictures speak it all)

here are the summaries:

  1. You *CAN* boot your MacBook Air via Remote Disc. The EFI on MacBook Air has been revised


  2. You *CAN* use old MagSafe adapter but if you stick it to MacBook Air you *can't* put it in the middle of the table.

    You will find why, looking at this picture:

    (there are more pictures at ITmedia article)


投稿者名 Nobuyuki Hayashi 林信行 投稿日時 2008年01月22日 | Permalink

AppleTV runs on OS X v10.4.7

It's been said that Apple TV is running on Mac OS X.

A Japanese web news service, took out the internal HD from AppleTV connect it to a Mac and found it is actually running on "AppleTV OS v10.4.7"; the version number suggest that it is a variation of Mac OS X "Tiger"

The article also tries to boot Mac wth that OS and vice versa but both attempts end in vain.

投稿者名 Nobuyuki Hayashi 林信行 投稿日時 2007年03月24日 | Permalink

the secret of MacBook Pro (Core 2 Duo)

If you think the new MacBook Pro is all about Intel Core 2 Duo, you are missing a big point.

There is a very tiny but astonishing differences between the new MacBook Pro and the previous one.

See this picture for a few second and see if you can find it:

can you tell what's missing?

Those owners of the previous MacBook Pro should notice a tiny dot is missing from the new MacBook Pro.

Yes, with the previous MacBook Pro, there was a dot right next to the iSight built-in camera.

The dot turned into green light when you turn ON your iSight, to tell the camera has been activated.

So does this missing dot means the new MacBook Pro won't tell if the camera is working?


Here comes the amazing part.

See this picture. Apple DID THE IMPOSSIBLE 'AGAIN':

iSight indicator on the new MBP

Here is the magnified version:

投稿者名 Nobuyuki Hayashi 林信行 投稿日時 2006年10月27日 | Permalink

Mr.Sakito leaves Apple —a huge loss for Apple Japan

It has become clear that Yoshiaki Sakito, the Vice President of Marketing at Apple Computer, Inc.(US) and representative director of Apple Japan K.K. is leaving Apple this month.

As a Mac-oriented computer journalist, I take this as a rather serious loss for Apple K.K.

Mr. Sakito was instrumental to Apple's success in Japan. He has been a great spokes person for the company. No one could reflect the Apple brand better than he did.

He has also been favorited by Japanese media from TVs,magazines and newspaper. With the style and charming smile, he was able to add momentum to Apple products.

He debuted to the Japanese public just when Apple introduced iPod mini for the Japanese market. He promoted iPod mini through female fashion magazine, etc.

He has been actively making public speeches in 2005 but since the beginning of this year, he has become less visible and so did the iPod in Japan.

In Tokyo, if you get on the train, you still see many people wearing iPods but today, we see just as many users using the new digital walkman made by SONY.

iPod may not be as successful as in the US.but I believe Japan still is Apple's no.2 market worldwide. If iPod is losing ground here, I believe it is due to less publicity (partially due to less product announcement) and to iTunes Music Store-Japan. But this is exactlly the kind of situation Mr. Sakito can help.

Mr. Sakito used to work for Disney Japan, so he was a good candidate for the liason between the two companies.

Neither Apple nor Mr. Sakito commented on the sudden departure, but my instinct says he might be another victim of Apple's global strategy.

Apple Computer, Inc. is deploying a 'global strategy.' And for once, I thought it was good for the company.

Many Japanese don't believe in 'global strategy' because they think they are and their market is special.

投稿者名 Nobuyuki Hayashi 林信行 投稿日時 2006年07月11日 | Permalink